Keyword density is one of the buzz-words that’s often thrown around as an SEO technique. It can launch people down the path of analyzing their competitors and deciding to put certain phrases in their copy to replicate ranking effects.
However, there’s more to it than just throwing certain phrases into every other paragraph. To rank well on Google, keyword density is a theory that SEO experts use in order to make blogs and websites visible to the search engine.
It’s the act of repeating a particular set of words – or maybe parts of a sentence – over the entire article to give crawlers a rough idea of what your article is about. This is so that they can recommend it correctly to the right people that are coming through their search pages.
But before you jump into flooding your copy with words in order to leverage this SEO technique, you need to understand that Google’s algorithms work to be as useful as possible for their users. Just because you have a certain phrase or word through your copy, doesn’t mean that it’s any good.
You need to be writing your content with a human-first approach. The right keyword density will often occur as a natural side effect. If you try to game the system, Google marks your attempts to cheat as keyword stuffing and will penalize you for you.
Google makes its name through serving quality search results that are relevant and useful – not ones that are just trying to make it to the top by having the most technically relevant keywords but the actual content makes no sense to the human that’s trying to read it.
So how do you write the right kind of posts that will be good for SEO? Here are four things you can do to achieve the perfect copy with the right keyword density and get finally get ranked on Google.
Figure out your audience
Before you even begin to analyze your competitors, you need to figure out what your ideal audience group looks like and where they are in their search cycles.
For example, if you run a food blog and you want to increase the traffic and conversion to your affiliate products, you’ll need to work on attracting people that are looking for a specific item for a specific purpose.
Perhaps you have a special ravioli rolling pin that you’re trying to sell. It’s one thing to have the affiliate link at the end of a blog post, it’s another when it becomes part of the content about ravioli making that lists the pros and cons of using such a tool.
The difference between this potential article and an affiliate link that sits on its own is that it’s incorporated into content that is relevant and makes sense to the reader.
The copy will be targetted towards those who are looking for ravioli rolling pins and just need that final push to make the purchase. When you put the audience first, your keyword density will start to build up on its own because you are writing to a particular topic.
The more focused the copy is around a particular topic, the higher the keyword density will be for your SEO.
Brainstorm up a series of questions
Why is it that certain websites come up over and over again? For general questions and answers, it’s Quora. For anything, in particular, it’s Wikipedia. For code-related things, StackOverflow is often the thing that comes up.
This is because these sites are content-rich and the type of content is often geared towards answering a specific question that someone typed into Google.
If you want to achieve first-page ranking, you need to be relevant and answer the right questions. You also need to be specific with your questions and answer them accordingly, with as much details as you possibly can.
This is because the length matters when it comes to Google and SEO. Longer pieces tend to do better as search results because Google tracks engagement levels. If a reader spends time reading your content, then you can safely assume that the search result it served up proved to be useful.
The purpose of Google is to be useful and you need to provide that to your audience once you’ve been given their attention.
Create a blog that is content dense
Wikipedia is often the first result for almost anything you search up. This is because the website is intensely content dense. A single page can have multiple sections with links to can send you down a rabbit hole of curiosity.
That’s what you want for your audience.
A particular page’s ranking isn’t just dependant on a single post. Rather, the entire site and its topics are taken into consideration when Google decides if it should display the results or not.
A blog that has hundreds of entries on brewing whiskey will rank higher for a search about whiskey making than a blog with just a single page on the topic.
This is because Google is looking for the Wikipedia affect – how much are you presenting yourself as an expert in a particular area?
If you want to rank well, you’re going to need more than just a single page about a particular topic. You’re going to need a network of articles that are contextually related to one another, in addition to keyword density for SEO.
Create in-depth articles to get ranked
Longer pieces matter. In general, shorter pieces often lack the depth of knowledge that readers often look for when they search on Google.
While the length of your piece may drive the percentage of your overall keyword density down, the mathematical result is only one metric that we use to determine if the piece will rank well.
There are other metrics at play when it comes to SEO and keyword density is only one of them. Relevancy to the reader is still ranked as the number one metric and keyword density is only one measure to help Google determine this.
While no one actually knows how the search algorithm works, it is obvious through our own experiences that relevancy of content is a major factor.
So when you write long pieces that keep a reader engaged and wanting to know more, resulting in further navigation into your blog or website, Google will deem that piece, and your blog, relevant to a particular search term as entered by the user.
Shorter and shallow pieces are often regulated to the space of tabloids and clickbait, whereas longer and better thought out pieces tend to perform better with users and their quest to find an answer – because after all, who goes on Google unless to find an answer for something.
If you want the right keyword density for your blog post, work on being relevant to a specific search phrase. The more targeted that phrase is, the higher the chances of coming as one of the first results.
It’s also good to note that there are many potential first results and sometimes other factors will determine when and where your blog post may turn up.
Things like time and geography also play a role in determining the relevancy of your content.
Since Google also looks at other posts on your blog as well to help it determine if you’re a subject expert, work on building a set of internal links and content that are related to your chosen search term.